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Caching (pronounced CASH-ing) is a technique computers use to save memory by storing frequently accessed files. Similarly, Web browsers have caches that keep recently downloaded Web pages handy, often as a list of links on the browser's toolbar. Browser caches are typically kept on your local drive, and you can usually adjust the amount of memory or disk space allotted for the cache. The benefit of Web caches is that you can access a cached page much more quickly than if you downloaded it from a distant server.

Call to Action

Have you ever seen an advertisement that implored you to "Call now!"? Of course you have. Call to action is a term for the copy in an ad that implores the viewer to do something specific in response to the advertisement. "Click here" and its variants are the most popular calls to action in online advertising.

Clickthrough

Clickthrough is the rate at which viewers actually click on ad banners and go to the advertiser's site - whether to sign up for something, to make a purchase, or just to find out more. It generally ranges from 1 to 3 percent industry-wide, a calculation arrived at by dividing the gross number of clicks by the gross number of advertising impressions served for a given campaign.

Creative

Advertising people are funny. They call magazines "books," television "broadcast," and advertisements "creative." While the idea of calling ads "creative" may vary from ludicrously hopeful to woefully inadequate, when someone from the advertising world tells you they've been doing some great creative lately, what they really mean is "ads."

Catch All E-mail Addresses > A Catch-All E-mail address accepts and delivers any message not addressed to a specific e-mailbox at your domain name to the e-mailbox you specify as Catch-All. This way, no e-mail sent to your domain will be lost.

Certified Offer Service (COS) > Certified Offer Service from Network Solutions lets you make an anonymous offer to buy already registered domain names ending with .com, .net, .org, .biz, .info, and .us extensions. The first step in the Certified Offer Service process is to make an offer to the current Primary Contact (Seller) as listed in WHOIS. A free value assessment tool is provided to assist you (the Buyer) in determining the correct offer price. Once you initiate the process, Network Solutions will immediately send your Certified Offer to the Seller via e-mail. The Seller has 7 days to respond to the offer with an acceptance, rejection or a minimum acceptable price. If the Seller counters with a minimum price, the Buyer has 7 days to respond. Once a price is agreed to between the Buyer and Seller, the Buyer's credit card is charged for the accepted offer amount - plus a 5% transaction fee - and the transfer process is initiated.

CGI-Bin Directory > A directory on the server where the executable CGI (Common Gateway Interface) scripts reside.

Cold Fusion MX > A Web application server that integrates Web pages and databases. When you enter a request Cold Fusion queries a database and returns the results in HTML form.

Computer Virus > Viruses are small files that attach to e-mails or downloaded files and infect your computer. They can be harmless (they can place a funny picture on your monitor) or dangerous (they can go through your address book and send everyone within your address book the same virus). More dangerous viruses can wipe out your computer and all your information. Some viruses can take over your machine and send spam from your computer. Without your knowledge, you can become a spammer.

Cookie > Cookies are tracking software, placed in a file on your computer's hard disk, that identifies a return visitor to a Web site. They can also be used to "remember" user-selected preferences, such as a login, for a particular Web site. Cookies are generally harmless, and many popular e-commerce sites require your Internet browser to allow them to set cookies in order to make a purchase.

Copy > Copy is the written, typed or printed words that make up the content of your Web site, newspaper, magazine, etc.

Counter > A Counter shows you how many page views or hits occurred on a certain Web page on your Web site.

Country-Specific Domain Names (ccTLDs) > Country code domain extensions represent a specific country. ccTLDs allow you to create an in-language Web site and display different site content to visitors from various cultures around the world. You can also register ccTLDs to prevent unauthorized use of trademarks, brands and licensed names around the world.

Customer Support > OSynergyC.com  is renowned for its industry-leading customer care and technical support. We provide professional telephone and e-mail support for any questions you may have,  7Am – 9PM M-F & Sat 10AM-5PM EST You can contact us by e-mail or by phone using the options below.

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priority@osynergyc.com

§                                 By Phone:  718.444.0115  General Telephone    718.975.7272 Technical Assistance

        D 

      Demographics

Demographics are the DNA of marketing: age, sex, income, profession, marital status, location, and so on. Advertisers rely on demographics to help decide which sites are most likely to help them reach their specific audience. Knowing your audience demographic not only helps you sell ads, it also lets you know who your users are and what they want. To figure out your own site's demographics ask www.osynergyc.com

Direct Response

On the Web, direct response usually refers to a clickthrough on an ad banner. Many advertisers will audit the effectiveness of a campaign based on the number or percentage of direct responses. While this can lead to the hard-bargain, cost-per-click deals that almost entirely ignore the branding value of Web advertising, evaluating response is often the best way to an honest audit of the product, advertising message, and ad placement.

Disk Storage > Your Web disk Storage (or data storage) consists of HTML files, graphics, audio clips, e-mail, and all other files that make up your Web site. The amount of disk Storage you need depends on what your Web site will be used for. If you will only be publishing text, 1MB of Storage is equal to approximately 100 pages of text. However, most Web sites include graphics and as your online business grows, you may also include interactive customer features such as forums which use significantly more Storage. Another reason you may need more disk Storage is if you are offering software or audio/video files for your visitors to download. You would then need to store these products within your allotted disk storage and again, all these items will take more Storage.

Data Transfer > Data Transfer is the amount of data transmitted over an Internet connection in a given time. It is used up by traffic to your Web site and also sending and receiving e-mail. For example if someone views a 1MB Web page on your site 1MB of data transfer is used. If 10 people view it then 10MB of transfer will be consumed. If you send an e-mail with a 2MB attachment it will use 2MB of data transfer. The amount of transfer that you require while choosing a host depends on two factors:

1.       The size of your site and

2.       The popularity of your site.

If your Web site provides large audio/video files, computer programs, and audio / video downloads then you should consider a package with a large amount of data transfer. For example, if you have a video file that is 1.5 MB in size and 100 visitors download the file during one day. This means that 1.5 GB (1.5MB * 100 visitors) of transfer will have been used. If you multiply that by 30 days for the month it comes to 45 GB.

Flash Web sites and Virtual Reality (VR) sites require the most transfer of all

Design > The aesthetic and navigational architecture of a Web site.

Disk Space > Your Web disk Storage (or data storage) consists of HTML files, graphics, audio clips, e-mail, and all other files that make up your Web site. The amount of disk Storage you need depends on what your Web site will be used for. If you will only be publishing text, 1MB of Storage is equal to approximately 100 pages of text. However most Web sites include graphics and as your online business grows, you may also include interactive customer features such as forums which use significantly more Storage.  Another reason you may need more disk Storage is if you are offering software or audio/video files for your visitors to download. You would then need to store these products within your allotted disk storage and again, all these items will take more Storage.

Domain Name Extensions > Network Solutions offers a variety of domain name extensions. Protecting brand identity has become very important, so often customers will register multiple extensions and variations of their domain names. Here are the most frequently registered extensions and their common usage, although it must be noted that any extension can be used for any purpose:

Extension	Common Usage
.com	Commercial, but is commonly used for everything
.net	Internet administrative site, but is commonly used
.org	Organization
.info	Information
.biz	Business
.us	United States
.name	Personal Web sites
.ws	Western Samoa, but is often used for Web Sites
.bz	Belize
.vg	British Virgin Islands
.cc	Cocos (Keeling) Islands
.ms	Montserrat
.gs	South Georgia & the South Sandwich Islands
.tc	Turks and Caicos Islands
.tv	Tuvalu, but often used for television
.uk	United Kingdom
.de	Germany
.be	Belgium
.cn	China
.tw	Taiwan
.at	Austria
.nz	New Zealand
.mx	Mexico

Domain Names > A domain name is also called a Web address. A domain name is used as an address for your Web site and e-mail, just like www.janesbagels.com and orders@janesbagels.com. At Network Solutions you can register any domain name not already taken, or you can transfer to Network Solutions a domain name you may have already registered elsewhere. Once you register your domain name, you can point that domain name to your Hosting account.

Domain Protect > Domain Protect adds an extra layer of protection to your domain name registration, guarding it against unauthorized domain name transfers.  Every domain name registration with Network Solutions comes with the free Domain Protect feature. When turned on, Domain Protect helps to block the transfer of your domain name to another Registrar. It provides protection from "domain hijackers," or others who may attempt to authorize a transfer of your domain name registration. With Domain Protect turned on you can still perform legal name changes, account consolidation or transfers between Network Solutions accounts. To transfer a domain name to another Registrar, you must first turn off Domain Protect.

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Embedded Media

These are the types of media you can include in an HTML page, such as RealAudio files or GIF animations. But like a fruitcake embedded with mysterious kernels of green gelatin, embedded media often made early Web browsers choke. Later versions of browsers, however, are more sophisticated and contend with non-ASCII information with the help of MIME types. Defined in 1992 by the Internet Engineering Task Force (IETF), multipurpose Internet mail extensions, or MIME types, are a specification for formatting non-ASCII messages so that they can be sent over the Internet. When a browser comes across a file in an HTML document with a MIME extension (like .gif), the browser knows to display that file as an image. Many email clients also support MIME, enabling them to send and receive embedded media via the Internet mail system.

Eyeballs

The term "eyeballs" is a quaint reference to the number of people who see, or "lay their eyes on," a certain advertisement. When buying radio time, marketers refer to "ears" instead of "eyeballs."

Electronic Commerce/E-Commerce > Refers to the ability to sell products through your Web site.

E-mail > E-mail is short for electronic mail. It consists of messages, often just text, sent from one user to another via a network.

E-mail Marketing Glossary Below

E-mail Address > This refers to an electronic mailing address to which e-mail may be sent and received.

E-mail Aliases > Aliases are additional, disposable incoming e-mailbox addresses that you can create for special or short-term uses, such as info@janesbagels.com, or sales@janesbagels.com. You may want to use an alias when you don't wish to share your primary e-mail address. All messages sent to an alias will be delivered to your primary e-mailbox. All messages sent from an alias will use the primary e-mailbox address in the 'From' address of your message.

E-mail Attachments > Attachments are separate files that are sent or received along with your email messages. An attachment can be anything from word processing documents to digital photos, from spreadsheets to Web pages. You can save an attachment on your hard disk to work with it as a separate file or view it later using another application.

E-mailbox Storage > Each Network Solutions e-mailbox comes with 500MB of storage. If you would like more storage, we suggest that you POP your e-mail to your favorite Mail software like Microsoft® Outlook. This way you don't have to closely monitor your e-mailbox storage.

E-mailboxes > E-mailboxes are essentially e-mail addresses that you can use to communicate with your customers and promote yourself with a personalized e-mail address like orders@janesbagels.com. Each e-mailbox from Network Solutions comes with an address book, virus and spam protection, Web Mail, POP and SMTP access, e-mail aliases, e-mail forwarding, calendar and much more.

Extensions > Network Solutions offers a variety of domain name extensions. Protecting brand identity has become very important, so often customers will register multiple extensions and variations of their domain names. Here are the most frequently registered extensions and their common usage, although it must be noted that any extension can be used for any purpose:

Extension	Common Usage
.com	Commercial, but is commonly used for everything
.net	Internet administrative site, but is commonly used
.org	Organization
.info	Information
.biz	Business
.us	United States
.name	Personal Web sites
.ws	Western Samoa, but is often used for Web Sites
.bz	Belize
.vg	British Virgin Islands
.cc	Cocos (Keeling) Islands
.ms	Montserrat
.gs	South Georgia & the South Sandwich Islands
.tc	Turks and Caicos Islands
.tv	Tuvalu, but often used for television
.uk	United Kingdom
.de	Germany
.be	Belgium
.at	Austria
.nz	New Zealand
.mx	Mexico

External Mail > If you frequently use multiple e-mail accounts, the External Mail feature allows you to POP mail from those e-mail accounts into your Network Solutions e-mail account. This way you can conveniently view all of your e-mail from one location.

Extranet > An extranet is a network that allows a company to share information with other businesses and customers. It transmits information over the Internet and requires a user to have a password to access data on internal servers.

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Frequency is the number of times a person sees your message. Many advertising theorists note a marked decrease in direct response to online advertisements after three impressions per user, but no one's done a thorough audit of how frequency impacts brand awareness. Of course, this is extremely measurable online, so we can look forward to such data in the future. An advertiser trying to gain quick awareness will often specify that frequency be upped to enormous levels. Ever hear the same radio ad five times a day for a week? That's high frequency.

Grayscale

A grayscale image uses only shades of gray to represent an image. Black-and-white photographs can use a virtually unlimited number of shades of gray, but most computers can display only 16 or 256. To grayscale is to convert a continuous-tone image, like a black-and-white photograph, to an image made up of pixels. Grayscaling is different from dithering, which uses either black or white pixels next to one another to simulate shades of gray. In grayscaling, each individual pixel can be a different shade of gray.

Gigabyte (GB) > A measure of data storage and/or data transfer on your Web site.

1 Gigabyte = 1,000 Megabytes = 1,000,000 Kilobytes = 1,000,000,000 Bytes

For data storage and data transfer:

• 1GB is roughly 33,000 Web pages stored or transferred (viewed)
• 2GB is roughly 66,000 Web pages stored or transferred (viewed)
• 3GB is roughly 99,000 Web pages stored or transferred (viewed)

Guestbook > A Guestbook allows your Web site visitors to digitally sign in and make comments about your site.

H 

Hits

If anyone who isn't a network engineer mentions "hits" to you, they're probably trying to pull the cyberwool over your eyes. Hits are the individual requests a server answers in order to render a single Web page completely. The page document itself, the various images on the page, any other media files embedded there - each of these items represents a separate hit. In other words, the more GIFs used in a page, the higher the hit count - so while hits may be a good indication of poor page design, they won't tell you much about traffic. Unique visitors have to do with documented visitors to your web site.

HTTP

The conversation between browsers and servers takes place according to the hypertext transfer protocol, or HTTP. Written by Tim Berners-Lee, it was first implemented on the Web in 1991 as HTTP 0.9. Currently, Web browsers and servers support version 1.1 of HTTP. It supports persistent connections, meaning that once a browser connects to a Web server, it can receive multiple files through the same connection. The next version, known as HTTP-NG, or hypertext transfer protocol - next generation - which we hope won't be followed by HTTP Voyager - will improve upon the basic HTTP architecture by using modularity and layering.

Homepage > Also referred to as a Web page, the home page is the starting point of a Web presence. It is a sort of table of contents for everything that is on the Web site, offering direct links to the different parts of the site.

Host > A host is any computer directly connected to a network that acts as a repository for services (such as e-mail, FTP, or World Wide Web) available for other computers on the network.

HyperText Markup Language (HTML) > A programming language used to build Web sites; it defines how the Web pages will look and how the visitor will be able to move around the Web site. It used to be that you had to know HTML to design and build a Web site. But today there are online templates and tools, as well as software packages, which allow you to build a Web site without knowing HTML.

Image Maps

This is an image that has several links geographically mapped onto it. For example, an image map of a photograph of the Beatles might enable you to click on Ringo and receive a page describing his drumming abilities. Click on George, and receive a file about how Eric Clapton stole Patti Boyd. One thing to remember about image maps is that they are a purely visual form of navigation, so if your visitor isn't loading the images, they'll never know where to click. For this reason, you should always include text links under the images as an alternative way to navigate. 

Impressions

"Impression" is industry parlance for an actual ad viewed. For example, there are three ads on this page, so you've just accounted for three impressions. Why thank you! Of course, it's next to impossible to know if someone actually sees a given advertisement on the Web. After all, a user might not scroll down far enough to see the ad, could be surfing with images turned off, or might press Stop before the ad is fully loaded into the browser window. This can make impression-counting on the Web a thorny endeavor, but then the same goes for other media as well (who knows whether people are actually watching the commercial or off in the kitchen getting another beer?). Short of guessing, you're probably better off slaughtering a goat and examining its entrails. 

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ISP

Short for Internet service provider, an ISP owns and operates all of the equipment (telephony, digital cable, servers, etc.) that allow you to connect to the Internet from your home or office. Most ISPs sell access to their services for a small monthly fee, which you can access by "calling in" or "connecting to" your ISP's computer network. Examples of large ISPs in the United States are Earthlink, America Online and NetZero. 

IMAP > (Internet Message Access Protocol) - IMAP is a client/server protocol in which e-mail is received and held for you by your Internet server. You can view just the heading and the sender of the mail and then decide whether to download the mail. You can sync e-mail with your Palm, Blackberry or other portable e-mail device. You can also create and manipulate folders or mailboxes on the server, delete messages etc. IMAP over SSL is also available for secure e-mail transmissions.

Index > The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the Web pages they have found from crawling the Web. With human-powered directories, the index contains the summaries of all Web sites that have been categorized.

Instant Messenger™ > Web-based instant messaging software that allows users connected to your site to have real-time conversations and send files between them.

Internet Bookmark Manager > Lets you save your bookmarked Web sites and send your bookmarks to friends and coworkers as e-mail attachments.

Intranet > An Intranet is like having your own private area on the Internet; you can post information to it and only those people whom you allow to access it can view it. Many organizations use Intranets to share information, such as company holidays, human resource policies or client files, with employees. It is especially useful if you have people from different offices working together.

IP Address > A unique, numeric identifier used to specify hosts and networks. Internet Protocol (IP) numbers are part of a global, standardized scheme for identifying machines that are connected to the Internet. Technically speaking, IP numbers are 32 bit addresses that consist of four octets, and they are expressed as four numbers between 0 and 255, separated by periods, for example: 216.168.224.69. IP allocation for the Americas, the Caribbean, and sub-Saharan Africa are currently handled by the American Registry for Internet Numbers.

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